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These rules and regulations also apply to all traders from EU Member States operating in Austria.

The advertising of online shop operators is subject to strict legal regulations. Advertising must clearly and unambiguously

  • be recognisable as such, e.g. by means of visual emphasis,
  • identify the natural or legal person who commissioned the advertising,
  • in the case of offers intended to promote sales, e.g. gifts, identify them as such and include easy access to the conditions of use,
  • identify promotional contests or games as such and include easy access to the conditions of participation.


Provisions of competition law must also be observed in the case of promotional contests or games over the internet.


In addition, publications for which a fee is charged are subject to further identification. More detailed information can be found at, in the section ‘Identification of publications for which a fee is charged pursuant to section 26 of the Mediengesetz'German text

Legal basis

Last update: 27.07.2020
Approved by: Federal Ministry of Justice
Transparente Grafik zwecks Webanalyse