Specifying prices

The prices of the goods or services on the website of an online shop operator must be specified in accordance with the following criteria:

• The prices must be clearly legible and easily attributable to the goods and services concerned for an averagely attentive viewer.
• It must be clearly identifiable whether the prices are specified inclusive or exclusive of VAT.
• It must be clearly identifiable whether the prices are inclusive or exclusive of all other fees and surcharges.
• It must be indicated whether shipping costs are included.

There are further rules regarding the pricing of goods and services for sales to consumers from Austria. These rules must also be observed for sales made offline:

• Prices must be specified inclusive of VAT and all other fees and surcharges, i.e. as gross prices. If the net price is also specified, the gross price must be displayed in its immediate vicinity.
• Prices must be displayed in Austrian currency. If, in addition, the price or parts of the price is/are stated in a foreign currency, the Austrian price must be written in at least the same font size and with at least the same degree of prominence.

Price differentiation on the basis of nationality, domicile or habitual residence is prohibited unless there is objective justification for doing so. There is objective justification in the case of different VAT rates, for example.

In principle, there must also be no differentiation with regard to the possible means of payment on the basis of nationality, domicile or habitual residence unless there is objective justification.

Legal basis

• E-Commerce-Gesetz (ECG)
• Preisauszeichnungsgesetz (PrAG)
• Regulation (EU) 2018/302 of the European Parliament and of the Council of 28 February 2018 on addressing unjustified geo-blocking and other forms of discrimination based on customers’ nationality, place of residence or place of establishment within the internal market and amending Regulations (EC) No 2006/2004 and (EU) 2017/2394 and Directive 2009/22/EC