In general, these rules also apply to entrepreneurs from EU Member States in Austria.

The advertising of online shop operators is subject to strict legal regulations. Advertising must clearly and unambiguously

  • be recognisable as such, e.g. by means of visual emphasis,
  • identify the natural or legal person who commissioned the advertising,
  • in the case of offers intended to promote sales, e.g. gifts, identify them as such and include easy access to the conditions of use,
  • identify promotional contests or games as such and include easy access to the conditions of participation.

Please note

  • Provisions of competition law must also be observed in the case of promotional contests or games over the internet.
  • In addition, paid advertising is subject to further marking. More detailed information can also be found at USP.gv.at in the section marking of paid advertising.

Legal basis

Translated by the European Commission
Last update: 3 July 2023

Responsible for the content: Federal Ministry of Justice

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